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Art Direction: School prospectus photography

Art Direction: School prospectus photography: The Marsh Academy

The story:
After gaining a ‘good’ from Ofsted, The Marsh Academy asked Hairyhand to create new school prospectuses for both the main school and their 6th form. Both needed to reflect this achievement and promote an inclusive message to prospective pupils.

Their new building was very bright and colourful, which gave me the idea of the academy acting as a ‘shining beacon’ on the marsh that would attract new pupils. From this thought, I created the ‘Where people shine’ strapline.

I presented the client with scamped visuals for the pictures and once they were signed off I Art directed the photoshoot, using a mixture of staged, and natural lighting to illuminate the pupils and staff literally making them ‘shine’.

Here are just a few of the best pictures, below.

The main academy.

main-school_mini-school-hairyhand

main-school_academic-hairyhand

main-school_cricket-hairyhand

Marsh Academy Post 16 Prospectus

marsh-academy_post-16__hairyhand

marsh-academy_post-16_science_hairyhand

marsh-academy_post-16_hairyhand

iag-teacher_pupil_hairyhand

We were also asked to create photography for the Marsh Academy Leisure centre and their Marsh Academy Community Hub building (M.A.C.H). The aim was to follow the same style Art Direction.

The Leisure centre
marsh-academy_leisure_football_hairyhand

marsh-academy_leisure_gym_hairyhand

marsh-academy_leisure_sauna_hairyhand

The Marsh Academy Community Hub (MACH)

marsh-academy_mach_hairyhand

marsh_academy_mach_hotdesk_hairyhand marsh-academy_mach_carpark_hairyhand

Photos taken by www.owen Smith Photography.com

 

 

 

 

 

  • Categories: Art Direction, Conceptual, Creative Strategy, Design, Photography, Portfolio Photography, Print, Prospectus