Social Media Content: R2 D2: rusty bolt roundabout
The mission was to create a PR stunt based around the release of Starwars – The Force Awakens, with the aim of raising the agency’s profile.
The idea was simply to state on our social channels that we intended to turn the dome-shaped rusty bolt roundabout in Ashford into the head of R2D2.
I took a picture of the intended site, then mocked-up the graphic in photoshop. I then shared it on Facebook and the idea blossomed, reaching over 77,000 people – organically!