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Art Direction: Beauty Products: Product Photography

The Story:
From September 2018 to April 2020, I was responsible for leading the redesign of the packaging of the SeaMagik rituals product range for Finders International.

Having designed the packaging, I was also involved in developing the Art Direction style for the photography.

My idea was to use colours from the brand palette as backgrounds, with a light source from the left, imitating sunlight hitting the shore.

As well as the standard pack-shots, versions with ingredients have also been required.

Photography by Abi aldous at www.aldoushqdesign.com

I was briefed to create an image for the SeaMagik social channels that promoted the Christmas release of the Pink Salt Shampoo ‘mini’, while fitting with the current Art dIrection style.

As the product contains salt, my idea was to use the salt as snow to create a wintery background for the product to sit within. A few baubles were added to add a christmassy feel, then finally a Bokeh effect was added to give the background that extra ‘snowy’ feel.

The final, full image is shown below.