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Packaging Design: Beauty Products: Sea Magik

The story:
From September 2018 to April 2020, I was responsible for leading the redesign of the packaging design of the SeaMagik rituals product range for Finders International.

With the logo, and their corporate font (Corbel) already existing, the main task was to find a way to add all the detail to the front of pack, including the brand’s ‘5-list lock up’ to each design. For this I devised what we came to refer to as the ‘label’ device, which allows us to flood the packs with colour, or use pattern or image backgrounds.

Here are just some of the new designs pictured below.

Photography by Abi Aldous.