Music Festival Branding: Create Music Festival
In 2012 Ashford Borough Council asked Hairyhand to rebrand its free Music Festival, ‘Create’. The festival had been established for 17 years, being held in a local park. However, it had no real brand identity. Promotional literature often relied on a collage of images picturing musicians holding instruments. The client was keen for the new identity to quirky, creative and have a ‘Craft’ feel.
My idea was that the music brought the park to life. The logo was based on one of the many large trees in the park, with the ‘Treaker’ being added to give it a holding device. I then illustrated the graphics for the rest of the assets based on giving human characteristics to the animals that are native to the park/British countryside.
Initially, only the logo, poster, booklet and stage banner were commissioned, but in the following years, more assets were added, including a suite of internal signage banners, a large scale Main stage banner plus other stage banners.
The assets also were adapted to social media with Facebook cover photos as well as templates for twitter and Instagram content.
First aid and security banners