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Art Direction: Beauty Products: luxury brand: Product photography 

The story:
After I’d designed the packaging for the products in the new SeaMagik Pro Crystallage range, photographic assets were required for new marketing collateral to help launch the product as a luxury brand.
The idea behind the Art Direction in these images is that they fit in with the existing SeaMagik range by mirroring the same direction of light, and layout, but exist in a darker, more luxurious almost midnight beach setting. This approach also saw the introduction of the reflection in the ‘floor’ of the image, which represents sea water washed in on the shore.