Art Direction: Administration sector: Integrated print campaign
60 Minute Secretary asked Hairyhand to create a new Integrated print campaign to promote their services to small-to-medium business owners who found themselves bogged down in admin, and therefore unable to focus on the areas of their business that need them most. My idea was to create the ‘Escape Admin’ campaign – which positioned the brand as a solution to the problem. As the campaign sounded like a film title, it seemed only natural to take a surrealist approach to the Art Direction of the Illustration. Executions so far consist of a full page press advert, for various publications, a double sided A5 Leaflet and a Facebook Cover Photo.
Double-sided A4 Leaflet
Facebook cover picture