Digital illustration: Healthcare
The IGA (International Glaucoma Association) asked Hairyhand to create a poster campaign for them.
After researching the subject, my response was based on the truth that, despite the many myths, there is no other way to detect Glaucoma, other than an official eye test.
There was very little budget, so I illustrated the idea using a mixture of Adobe Illustrator/Photoshop. The design had to strictly adhere to the the IGA guidelines, of which the blue block of information at the bottom is the result of this.
The poster appeared in surgeries, opticians and supermarkets in and around the Ashford area.