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Art Direction: Automotive: Cosworth Pitch concepts

The story:
Airfield Design were given the chance to Pitch for the Cosworth Automotive account. I was tasked with creating a campaign that would advertise/celebrate their heritage and remind the target audience of Cosworth’s commitment to performance.

My original idea, “A lot’s changed in the last 60 years. Our commitment to performance hasn’t”, was based on comparing how automotive tech has changed dramatically in the last 60 years, while Cosworth’s commitment to performance hasn’t.

I visualised the Idea as a press advert which could be made interactive with VR functionality when viewed through a mobile phone.  The idea was also adapted to a overlay ad on digital platforms.

Airfield went on to win the pitch and gained Cosworth as a client.