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Art Direction: Digital illustration: Online advertising

The story:
After creating the successful ‘Service is key’ poster campaign for Sandersons’ lettings service, they asked Hairyhand to create a advert to advertise a new Online advertising for their sales department. The message was simply that there was no fixed term in their sales contract.
I was given the headline to work with and after presenting a range of concepts for the visual execution, the client chose the route you see pictured below. I commissioned the talented Max Kostenko to produce the final digital illustration.
The final advert appeared on RIghtmove and ran for the course of the campaign.