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Art Direction: Alcoholic Beverages: Digital Advertising

The Story:
I was asked to create a range of concepts for Ei Publican Partnerships a series of online adverts that would advertise a new offer to would-be landlords who would benefit from a cash bonus after 10 years as a tenant.

After presenting a range of ideas, the client bought into the idea and asked for it to be worked up as Mac scamps, which I produced to fit in line with the look and feel of another route that the client had selected.

The ads were to appear on the Ei Publican website in different size formats, A range of teasers were created from these ads to drive interest from external channels.

The original scamp, pictured below

The original scamp, pictured below