January 8, 2016

Tinted Windows: One Minutes Brief

OMB Entry 7 Jan 2016: Tinted Windows

The brief was to advertise Tinted Windows and to help our response. We looked at the truths behind the product. We thought it would be fun to base our idea on the fact that the windows are often used by wannabe gangsters to hide their ‘activities’ within their cars. Our solution was to position the windows as an instant upgrade to ‘Gangsta status’.

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