OMB Entry 17 Feb 2016: Staplers

This One Minute Brief was to advertise Staplers. It’s common knowledge that they are used to hold items together, but they’re not a permanent fix. So to make our idea stand out we looked for an abstract image that showed this benefit. For our response, we used a bit of borrowed interest in the form Frankenstein’s Monster – a character well-known for being roughly held together – and manipulated the image to make it look like staples were holding his skin together.

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