NEWS

November 18, 2020
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Design: Editorial: Modern Retail ebooks

For the past year or so I’ve been designing ebooks for publishing company Modern Retail, through www.warp-design.co.uk
When initially creating the design style I had to bear in mind that it needed to be adaptable between two types of publications:

1. Sponsored ebooks – sponsored by Modern Retail’s clients, who use the ebooks as a vehicle to advertise their services
and
2. Topic led ebooks – written by Modern Retail with adverts supplied by advertisers.

This was done by adapting the footer to include the logo, changing the colours of intro paragraphs and quotes.
Text and images were supplied by the client and it was up to me to use them in the best way possible.
Here are some of my favourite spreads featured below.

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Modern Retail_phl_ebook_oct20

Modern Retail_phl_ebook_oct20

Modern Retail_fulfillment_ebook_aug2020

Modern Retail__fulfillment_ebook_aug2020

Modern Retail_fulfillment_ebook_aug2020

Modern Retail_tech_ebook_feb20

Modern Retail_tech_ebook_feb20