A couple of months ago I designed this logo for a local start-up. They’re a small, friendly company who wanted to bring that same friendly feel to the way they work. This gave me a great opportunity to produce something that would stand out from the normal cleaning company logo. I knew I wanted to create a brand mark based on the sun, but with a clever twist, and placing the hand on the sun shape gave me the inspiration to turn it into a duster. The transformation to sun/duster was finally completed by applying the red dotted line, echoing the red stitching on a dust cloth.